Marketing & communications
Strategy, content and the day-to-day running of brand channels and websites, with engineering discipline: every piece of content has an author and an owner, every channel has a goal and a measurement, and AI helps us write instead of publishing for us. For companies and brands that want to speak in their own voice and stay in control of what they publish, where, and on what basis.
The first conversation is free: 30 minutes online, no preparation and no commitment.
Who it is for
Companies stuck between an agency and their own team
The agency delivers posts nobody in the company wants to put their name to. The in-house team has the knowledge but neither the time nor the rhythm. Someone has to build the publishing system and run it together with the people who know the product.
Brands with several channels and no single voice
The website says one thing, LinkedIn another, the newsletter a third, and the product materials have five different names for the same thing. What is missing is a brand voice guide and a plan that holds it all together.
Organisations fed up with mass-generated content
The flood of texts without an author, sources or point has lowered trust in anything that looks generated. You want to use AI, but in a way that leaves the reader in no doubt that there is a person on the other side who answers for the words.
What we usually find
The same problems come up in most brands whose communications we review:
- Channels run in bursts: three posts a week, then two months of silence.
- Content without an owner: nobody knows who approved it, who is responsible for the facts and where the photos came from.
- Google Analytics, Tag Manager and Search Console accounts set up on the private addresses of people who no longer work there.
- Cookie and tracking consents that do not match what the site actually sends.
- Keywords from 2019 and no idea how AI assistants describe the brand.
- Expert material in employees’ heads and in sales decks, never published.
Most of this can be put in order within a few weeks, without a new agency and without a new team. We start with what raises quality and lowers risk fastest.
What we work on
Communication strategy
Who the audience is, what they should hear and in which channel, how the brand differs from the competition and what it does not say. A brand voice guide, a channel map, a publishing rhythm and goals that can be checked. A document the team uses, not a deck for the shelf.
Content marketing
Articles, case studies, expert material, newsletters, website copy. We work on the material the company already has: meeting notes, presentations, experts’ knowledge, and we develop new material. Every text has a named author and a person on the client’s side who is responsible for the facts.
Day-to-day running of social media and websites
We develop content and put it where it belongs. Social channels: a publishing plan, posts, graphics with a designer, publication, replies to comments and messages at agreed hours. Websites: new pages and content updates in the CMS, blog posts, campaign pages, with a quality check before publication. A monthly report. A rhythm that neither holidays nor seasons interrupt, because a system and a team run it, not one person.
SEO, GEO and AEO as optimisation
Technical SEO of the site: structure, speed, structured data, accessibility, redirects. Content prepared for search engines and for AI assistants: answers to specific questions, FAQ structured data, text versions of pages, llms.txt. We do what raises the chance of visibility and we measure the effect. We do not guarantee rankings or presence in AI answers, because nobody honestly can.
Google Marketing Platform under control
Google Analytics 4, Tag Manager, Search Console and Looker Studio on company accounts, not personal ones; roles and access, event and consent configuration (Consent Mode), data quality, reports somebody actually reads. We manage the platform and tidy up the measurement. We do not set up or run advertising campaigns.
Consents, licences and content provenance
Licences for photos, fonts and music, consents of the people in the photos, cookie consents that match what the site actually does, a register of content created with AI. Marketing that passes an audit is described further under digital compliance.
How we work with AI
We use AI tools every day: for research, sorting material, text structure, editing and headline variants. The rules are fixed and written into the contract:
- Every piece of content is signed by an author who has read it, checked the facts and answers for it by name.
- AI does not publish. No text reaches a channel without a human decision.
- Sources and figures are checked before publication, and quotes come from documents, not from the model’s memory.
- The brand voice lives in the guide, not in the prompt. The model gets the guide, and the author checks that the text sounds like the brand.
- We keep a register of what in the content was created with AI, so the company can answer that question whenever anyone asks it.
- Client data stays in tools that do not train models on it.
What we do not do
- We do not buy media or set up advertising campaigns. If a campaign is needed, we prepare its content and measurement, and the company or a partner runs it.
- We do not work with influencers.
- We do not promise traffic, leads or conversions as the subject of the contract. We work on what influences them and show the measurement; the result also depends on the product, the price and the market.
- We do not mass-produce content. Ten good texts a quarter are worth more than a hundred generated ones.
Three steps, each one you can stop after
Free consultation
30 minutes online. You tell us about the brand, the channels and what hurts most in your communications. We tell you where we would start and whether this is a project for us. No preparation, no access to accounts, no commitment.
Communications and visibility audit
Fixed scope and a fixed price agreed before we start, up to three weeks from receiving read-only access. A review of channels, content, website, measurement and consents. A report with priorities and a review session with your team.
Implementation and operations
The brand guide and the content plan, measurement and accounts put in order, first publications. Then a monthly scope: as much content and as many channels as the company needs, with a team sized to that scope. After every stage you decide whether we continue.
What the audit covers
- Channels and content: what, how often, for whom, in which voice; what works and what is dead.
- Website: technical SEO, structured data, speed and accessibility confirmed by external reports, readiness for AI assistants.
- Measurement: Google Marketing Platform accounts and access, event configuration, consents, data quality, reports.
- Compliance: cookies and consents, licences for material, content created with AI.
- Material: what the company already has and what it has never published.
- Plan: a list of changes ordered by effect and effort, with a proposed publishing rhythm and team.
This is what a fragment of the channel section of the report looks like. The figures are illustrative, the layout is real:
| Element | Current state | Recommendation | Effect |
|---|---|---|---|
| Company LinkedIn | 2 posts in the last quarter, no author, stock graphics | 2 posts a week signed by the company’s experts, own photos | A recognisable voice and people instead of a logo |
| Blog | 14 posts from 2021, no structured data | 1 expert article a month, FAQ with structured data, a text version | Content that search engines and AI assistants can cite |
| Google Analytics | Account on a former employee’s address, consents not matching the site | Company account, roles, Consent Mode matching the banner | Data you can rely on, and GDPR compliance |
| Newsletter | 1,800 addresses, last sent 9 months ago, no consents in the register | Consents rebuilt, 1 send a month with content from the blog | An owned channel instead of dependence on platforms |
| Expert material | 30 sales decks, nothing published | 6 articles from existing material in the first quarter | Content without new research, with authors from the company |
What stays on your side
Accounts, channels, content and data belong to the company. We work in your accounts and on your domains; changing contractors does not require recovering anything.
- A brand voice guide and a content plan in a form the team uses every day.
- Google Marketing Platform accounts and social profiles on company accounts, with tidy roles.
- An archive of published content with authors, sources, licences and AI use noted.
- Measurement in your tools: Search Console, Analytics, the site’s own statistics.
- Knowledge transfer to your team, as workshops where useful, or an agreed monthly scope of operations.
A team for the challenge
The core is the founders: strategy, content, measurement and technology. Copywriters, designers, video or industry specialists we pick from our network of partners for the specific challenge. We do not keep a thirty-person team to show it off: that is expensive for the client and wastes the time of people waiting for a project. You pay for the people your brand needs this quarter.
FAQ
Are you a new company?
The company is, since 2026; the practice is not. Jakub has signed contracts in his own name since 2009, has run a business since 2016 and large digital environments since 2014; Agata has run digital projects for more than ten years. The tools and documentation of the previous decade were brought into the company under copyright transfer contracts. The timeline is on the founders page.
Do you run advertising campaigns?
No. We do not buy media or set up ads. We prepare the content and the measurement, and your team or a partner runs the campaign. What we do manage is the Google Marketing Platform accounts and configuration, so that the campaign data can be trusted.
Do you work with influencers?
No.
Do you guarantee Google rankings or presence in AI answers?
No, and nobody honestly can. We do what raises the chance of visibility: the site’s technology, structured data, content that answers specific questions, and we measure the effect every month.
Who writes the texts: people or AI?
People, with the help of AI. The author gathers the material, structures and edits it with tools, then reads the whole, checks the facts and signs. We keep a register of AI use for every piece of content.
Can you run just one channel?
Yes. One channel with a rhythm and an owner is better than five run in bursts. We size the scope to the team and the material the company has.
Do you also publish content on the website, or only write it?
We publish. Texts, pages, posts and campaign pages go into your CMS after a quality check and with an entry in the change log. If the site needs technical tidying, we take that on under digital products and platforms.
How do you charge?
First consultation: free, 30 minutes online. Audit: fixed price. Implementation: stages with acceptance criteria and a price agreed for each stage. Operations: a monthly scope of content and channels agreed after the audit.
What about data and confidentiality?
We sign a non-disclosure agreement and a data processing agreement before receiving access. Access to accounts is personal and limited to the scope of work. How we handle data from the contact form is described in the privacy policy.
Let’s talk about your brand
Tell us which channels you run, who creates content today and what bothers you most in your communications: rhythm, voice, measurement or compliance. We will propose a time.
The first conversation is free: 30 minutes online, no preparation and no commitment.